Marketing Plan

How much should you spend on marketing and where should you spend your marketing dollars?

Gather Data

The first step in developing your marketing plan is to gather relevant and specific data. In addition to discovering and evaluating your actual practice data using Dental Intelligence, Sharp Edge Marketing Group also performs a comprehensive interview with each dentist to discover his or her unique strategic and financial goals. Determining why you do what you do is a critical first step in figuring out how to achieve the goals that excite you.

Beyond that, you need to figure out why your patients chose – and continue to choose – your practice for their dental needs. We study your online reviews and utilize targeted patient interviews to help identify your clinic’s unique, marketable attributes and use the answers we discover to create your Value Proposition.


Your dedicated Sharp Edge Marketing team will use all the data that has been collected and analyzed to create your diversified print, digital, and referral-based marketing plan in order to best achieve your goals. Depending on your practice’s growth objectives, the amount designated to your marketing budget should be between 3% and 10% of your gross annual revenue.



Lead Generation & Conversion

Sharp Edge Marketing will collaborate, create, and implement proven marketing strategies to fill your calendar with the type of patients you want. Our complete marketing solution platform includes a diverse portfolio of  services from direct mail, business cards, and staff training to SEO, website development, and social media management. Whatever your marketing needs, Sharp Edge Marketing Group has the solution.


The 24/7 real-time  Sharp Edge Dashboard will provide you with a wealth of deep insight and actionable data that we will use to track and analyze the health of your practice’s marketing.

Some of the features you can find on your dashboard are:

  • Call tracking and scoring for each call
  • Production per patient
  • Cost to acquire each new patient
  • Return on investment
  • … and much more!

Staff Development

You can receive tons of prospective new patient calls from your marketing efforts – but if your staff doesn’t know how to turn these calls into new patients, your dollars are wasted. Our exclusive Sharp Edge University program ensures you get the most bang for your buck by providing your front desk team with the tools and skills they need to become experts at booking and rebooking new patients, asking for referrals and reviews, and so much more.

As your practice grows and evolves, so too can your marketing plan.

After all, your marketing strategy is synergistic and requires an ongoing commitment.

Get Started!
Get Started!
Get Started!

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