As competition for both dental and orthodontic services increase, it is more important than ever to develop a comprehensive omni-channel marketing strategy. You’re still asking yourself —
“How much should I plan to budget, annually, for marketing?”
“Where should I allocate those funds?”
And most importantly —
“How do I determine the effectiveness of each marketing dollar being spent?”
You’re not alone. In this marketing toolkit we:
• Highlight the information needed to help calculate how many patients you’re losing each year (Attrition Rate).
• Determine how much it will cost to bring in new patients (Cost per Acquisition / CPA).
• Project how your marketing investment will generate positive returns based on your patient and financial data (Return on Investment / ROI).
• Provide a few sample budgets that vary depending on whether your strategic goal is to do the bare minimum, maintain your current patient count or focus on growing.