13 Apr How to Successfully Market Your Dental Practice
Nowadays, it’s not enough for dentists to rely on just the quality and reputation of their practice. You need to create an image and brand to generate and sustain a patient base. A good reputation is essential to success, and to earn that reputation you need to think outside the box.
Targeted marketing efforts
This is a direct, affordable way to get new patients. Unlike mass marketing, where you have to spend a significant amount of money on marketing to a large audience, targeted marketing allows you to minimize the budget and reach patients near you. Targeted marketing uses lists of names and addresses within a certain zip code or geographic radius of your practice. These are categorically defined by demographics and you can narrow the list by selecting a number of different criteria. Demographics include gender, income level and type of treatment needed. Targeted marketing helps you focus efforts and spend money more efficiently.
Use brochures and business cards
Brochures left in your office or mailed to new and existing patients are also effective marketing tools. They establish an image and attract new patients to your practice. You can also include information about specific dental problems and available treatments as educational tools and to promote awareness of your practice. Include summaries about the staff, the history of your practice and descriptions of equipment to spread more awareness. Display business cards in your reception area to keep your name intact and give patients access to your information for the future.
A website is a key ingredient that provides information and transparency to a dental practice. Almost all patients turn to the Internet to find a dental professional, so your website needs to create an image that is consistent with who you are and what your practice represents. It should list all the services you perform and information about those services. Include information like personal bios, office hours, procedures offered, insurance plans accepted, payment policies and the ability to make appointments online.
Gather the email addresses of your existing patients. This is a vital tool for a successful marketing campaign. It’s an effective, cost-cutting method to stay in touch with patients, but it can also be used to send reminders, promotional offers and birthday wishes. Email marketing saves on postage and printing costs and enables immediate communication. Everyone has email at their fingertips these days, so email marketing is an extremely effective way to market to patients.
Marketing to existing patients
Analyze and market to your existing patient base to generate extra revenue. Promote procedures and offers than can be given to existing patients to enhance their appearance, overall health and well-being. Reminders sent to existing patients via letters, postcards or emails help bring customers back to your practice.